Foes Inc.
As a side project, I have been a Freelance Graphic Designer. I had the amazing opportunity to work with Foes Inc., a start up creative agency that just newly launched in 2022, to work with a variety of different clients under their roster. Fuelled by my passion in helping SMBs with their digital marketing needs throughout COVID-19, being able to continue this endeavour with Foes Inc. has been an exciting yet fulfilling opportunity. Also allowing me to continue leveraging my creative abilities as a designer.
Role: Freelance Graphic Designer
Tools Used: Illustrator,
Photoshop, Figma,
Go Bizzy (Grand & Toy)
GoBizzy is a Canadian-owned retailer that sells a wide range of products for small businesses, including office supplies, cleaning products, technology, and furniture. GoBizzy is owned and operated by Grand & Toy, a Canadian business that has been a trusted supplier for over 140 years. I had the opportunity to collaborate with GoBizzy in developing their email flow designs for their November and December campaigns. This was a critical period as it was during a significant promotional period such as Black Friday, Cyber Monday, Boxing Day/Christmas deals which required a plethora of email designs to be curated.
I worked cross-functionally with another designer and the Growth Marketing lead to develop the designs to ensure brand consistency and integrating the final email ad copy in both English and French translations. Below are some examples of the final emails that were sent out to Go Bizzy's subscribers.
NDO H2O
NDO H2O is a company who prides itself on selling the best Ultra Premium Water & Sparkling Water products and is also the Official Premium Water of the Miami HEAT & Kaseya Center. I worked directly with NDO H2O to create their Email Marketing Flows Series. However, prior to this, first I had to establish a style that NDO H2O wanted to exude in their Emails. Whether they wanted their email designs more creative, more simple and minimalist, etc. Of course, this also had to match accordingly to their pre-established branding style which I also had to take into account of when developing my designs.
I developed three different versions of the Emails which included 5 different sets of Emails. They range from simple to most creative/out of the box with different elements:
VERSION 1: SIMPLE & MINIMAL
VERSION 2: IN THE MIDDLE
VERSION 3: CREATIVE ELEMENTS
NDO H2O and the team at Foes Inc. agreed upon going ahead with the first variant: minimal and simple. As it aligned the most with their brand vision and style overall. Thereafter, I created designs using the first variant style for the Welcome Flow, Abandoned Cart Flow, Thank You Flow and the Upsell Flow. Below are the final emailers that are approved and now running currently as a snippet.
I also had the opportunity to build Landing Page Designs for NDO H2O's in house workout program called LEGACY. I made three different versions to A/B test with different images and colors.
